Patty Keegan brings over three decades of experience in admissions, marketing, and student engagement to her role as a Law School Admissions Coach at Fortuna. She has served as Associate Dean at Chicago Booth and was a member of the admissions committee at Stanford GSB’s MSx Program – roles in which she helped shape elite applicant pools and usher in a new era of global expansion and outreach.

In addition to her MBA expertise, Patty has developed a deep specialization in law school admissions. Her work as a law school marketing consultant for MF Digital has given her unique insight into what law school admissions teams value – and what their common blind spots and pain points are. As a Publishing Coach for Bright Ray, she has ghostwritten award-winning content for C-suite leaders and celebrities, a skill set she brings directly into her work with law school clients through powerful, editorially polished Personal and Diversity Statements.

Patty is particularly sought after by JD/MBA dual-degree candidates for her unique ability to bridge both worlds – but her JD-only clients benefit just as deeply from her storytelling acumen, strategic mindset, and unwavering support. Based in Chicago, Patty holds a BA in American Studies and an MS in Adult Education from the University of Notre Dame.